Now the dust has settled after Cyber 5, we pinpoint the period’s biggest winners and losers by industry. With Cyber 5 coming to a close, PriceSpider’s database of shoppable media campaigns provides a unique view into consumer behavior during this critical holiday shopping period. From rising impressions to shifting purchase intent across numerous categories, this year’s trends reveal valuable insights for brands planning future tentpole events. Here’s a quick breakdown of Cyber 5 2024’s top trends. General trends Insights by industry Consumer Electronics Household Goods & Grocery Pet Supplies Health & Beauty Retailer-Specific Performance Moving into 2025 How did your…
Author: PriceSpider
Nailing Down Success: Leading Hardware Brand’s Add to Retailer Cart Upgrade Drives Sales Surge for Retailer Partner
BackgroundThe client is a prominent leader in the hardware industry with a strong e-commerce presence. As an existing Shoppable Where To Buy user, they have integrated the tool across product detail pages on their brand website. ChallengeAfter analyzing data from their Shoppable Where To Buy, they saw that their customers displayed high purchase intent. To build on this insight, they decided to collaborate with their most engaged retailer partner to accelerate the path to purchase. Their goal was to simplify the buying process, enabling customers to complete purchases more quickly and with fewer clicks. SolutionBy integrating Add to Cart (A2C)…
Showcase your products like never before. PriceSpider partners with Epigraph to bring an interactive 3D/AR shopping experience to your customers
In a groundbreaking partnership aimed at enhancing shopper engagement and boosting conversions, PriceSpider, the global leader in omnichannel commerce enablement, has joined forces with Epigraph, a leader in 3D and augmented reality (AR) technology. Together, we are empowering brands to create interactive, customizable 3D shopping experiences that allow customers to tailor products to their unique preferences. This partnership makes it possible for customers to actively participate in the product selection process, choosing colors, materials, and features to build the perfect product, resulting in a highly engaging experience that encourages purchase decisions. Meet Epigraph: 3D and AR Pioneers Epigraph are experts…
ListenFirst PriceSpider Cyber 5 Webinar Recap Blog
Maximizing Cyber 5 Performance: Key Social Audience Insights with PriceSpider and ListenFirst Recently, Jordan Mitchell, Client Strategist at ListenFirst, and Rae Guimond, Director of Strategy and Enablement at PriceSpider, delved into the power of using social listening and social commerce data effectively to drive brand strategies and optimize customer engagement. Why Focus on Social Listening and Social Shopping for Cyber 5 and Beyond? Social media platforms are the number 1 place where shoppers are discovering products and brands online. With an estimated 5.2 billion social shoppers in the world–a number close to the number of 18-year-olds worldwide–social represents an immense…
Paws on Pricing: Fetch Higher Margins with Prowl
BackgroundA leading premium pet food brand partnered with PriceSpider’s Prowl to efficiently enforce their MAP policy. Their goal was to ensure consistent pricing across key retailers like Amazon and Chewy, while strengthening relationships with both online andbrick-and-mortar sellers. ChallengeAfter merging with another pet food company, the premium pet food brand faced growing challenges in maintaining consistent pricing across major retailers and various third-party sellers. Without effective MAP enforcement, pricing discrepancies risked damaging brand value and retailer trust. The premium pet food brand needed a reliable and efficient solution to monitor, enforce, and protect their pricing strategy across a complex network…
PriceSpider and Intellias Team Up to Build Seamless Ecommerce Solutions For Global Brands
New strategic partnership combines Intellias’ industry-leading technology expertise with PriceSpider’s global brand commerce solutions and data-powered insights IRVINE, Calif., Oct. 17, 2024 — PriceSpider, the brand commerce leader that makes every moment shoppable, and Intellias, a global software engineering and consulting company, today announced a strategic partnership. The collaboration enhances each partner’s offerings, enabling ecommerce brands to leverage PriceSpider’s comprehensive solutions and Intellias’ expertise as a leading technology solutions provider for the world’s largest global brands. “As we continue to expand our reach and enhance our services, our partnership with Intellias represents a significant milestone,” said Anthony Ferry, CEO of…
The right Consumer Health product for lower funnel conversion
Discover how Bayer, a global leader in life sciences, leveraged PriceSpider’s shoppable solutions to enhance their lower-funnel marketing campaigns across multiple countries. In a highly regulated pharmaceutical market, Bayer successfully increased conversions while maintaining strict compliance, driving significant gains in their digital commerce strategies. This case study highlights Bayer’s journey to optimizing campaign performance and achieving seamless customer engagement. Unlock the full potential of your marketing campaigns! Download the Bayer Case Study to see how you can drive conversions and stay ahead in the competitive pharmaceutical market.
Analyzing Amazon’s EU Performance
As summer hots up, many homeowners are diving into DIY projects, from sprucing up their gardens and outdoor recreation areas to revamping their kitchens and living spaces. This surge in home improvement shopping is reflected in our latest retail report, highlighting trends in consumer behavior and purchasing patterns.
Summer DIY: Hardware Industry Insights from Our Latest Retail Report
As summer hots up, many homeowners are diving into DIY projects, from sprucing up their gardens and outdoor recreation areas to revamping their kitchens and living spaces. This surge in home improvement shopping is reflected in our latest retail report, highlighting trends in consumer behavior and purchasing patterns.
Prime Day 2024: Did It Deliver?
Since its inception in 2015, Prime Day has been positioned as one of the biggest shopping days of the year, coming in after the likes of Black Friday and Cyber Monday. As the world continues to shift towards the convenience of online shopping, Prime Day has enabled Amazon to encourage higher rates of purchase as well as increase memberships to its Prime loyalty program.
