Local Shopping offering expands industry-leading ‘Where to Buy’ technology by enabling local store search and product availability to increase store visits and conversions from brand.com traffic
PriceSpider, the market leader in brand commerce enablement solutions, which manages more retailer relationships in more countries than anyone else, today announced new Local Shopping Where to Buy capabilities as part of its award-winning Shoppable solutions. Complementing PriceSpider’s existing online Where to Buy technology, Local Shopping allows brands to increase store visits and conversions from brand.com traffic by enabling local store search and product availability.
According to EMARKETER, the majority of U.S. retail sales still take place in physical stores, despite consumers spending more time online. The new solution enables brands to leverage digitally forward strategies to increase in-store conversions.
“Our team is constantly innovating to empower brands to deliver seamless shopping experiences, both online and offline,” said Anthony Ferry, Co-Founder and CEO of PriceSpider. “With these latest advancements to commerce enablement solutions, we are supporting brands to offer shoppers greater flexibility when it comes to their shopping experience, resulting in increased sales and brand engagement.”
For brands that typically drive in-store shopping behavior or click-and-collect shopping trips, this new Where to Buy experience makes it easier for shoppers to find desired products at stores in their area. By reducing friction in the path to purchase, brands can increase sales from ecommerce traffic that converts to in-store shopping trips.
PriceSpider’s new local shopping experience enables brands to:
● Help shoppers easily find desired products or brands at the local stores where they shop
● Display products that are available at individual store locations
● Provide in-store shopping options based on product availability
As part of the new feature rollout, PriceSpider also announced API support for its Where to Buy technology, allowing brands to build their own experiences on their site using PriceSpider’s best-in-class store and product data collection. Together, these new capabilities further PriceSpider’s vision of a seamless shopping experience and put control back in the hands of brands.
