From hybrid shopping to AI and premiumization, these are the biggest trends in consumer electronics in 2025…
As we near the end of the first month of 2025, the consumer electronics industry is at an unpredictable crossroads, defined by seemingly limitless innovation, shifting consumer preferences, and countless operational challenges. In light of CES coming to a close, let’s delve into the key trends shaping the landscape and highlight opportunities for brands to thrive.
Hybrid shopping experiences: Combining in-store and online journeys
Consumer electronics are still high-consideration purchases, and buying decisions often require hands-on assessments and extensive research. As hybrid shopping experiences that blend the digital and physical worlds start to become more of the norm, customers now expect seamless transitions: testing products in-store while considering reviews online, AR visualizations, and leveraging live consultations to make more informed decisions.
Brands and retailers have to optimize this journey in any way they can and ensure the customer experience is cohesive across every channel in order to see the most success. For instance, electronics are high-consideration purchases and can suffer from high abandoned cart rates as a result. Brands must be able to effectively retarget these shoppers in order to maximize sales, and without high-intent audience data, this job becomes nigh impossible.
In a similar vein, frequent visits to a PDP can also be retargeted in order to convert more, provided they have timely and accurate data.
Premiumization: What’s the price of a better experience?
Today’s consumers are gravitating towards products that deliver better quality, sustainability, and energy efficiency. This wave of “premiumization” reflects a willingness to spend more on longer-lasting, eco-friendly devices if they align more with their values and/or demonstrate a greater value for that investment. Brands that incorporate elements like recycled materials, energy-saving features, or extended warranties are not only capable of commanding higher price points but also building stronger connections with their customers.
Price intelligence, including competitive pricing trends, can help electronics brands navigate their price position in the market better. For example, an electronics brand will typically take a single-digit percentage profit margin on each SKU. However, if premiumization allows them to increase prices on certain SKUs, especially where there is a competitive product gap, they can offset losses in other areas of their product portfolio.
AI as a personalization powerhouse
AI is now firmly entrenched in everyday life and is transforming electronics into intelligent companions, and one of the key takeaways from this year’s CES show was that it remained a focal point across the industry. From tailored entertainment recommendations to predictive maintenance for appliances, AI is helping brands in every sector deliver personalized and therefore more effective customer experiences everywhere their products are sold.
As the retail landscape continues to shift, a brand’s success rests on its ability to adapt to shopper expectations, leverage personalization using AI, and embrace premiumization.
AI-powered consumer electronics are raising the bar of consumer expectations but also making the shopping journey more complex, as there’s more information for shoppers to consider and learn about a product before making their final decision about purchasing the product or not.
That said, there is an opportunity to engage with customers where they’re most active and take more of the shopper journey onto social and other offsite channels, where more customers discover your products. The brands dominating the market are the ones who can then close the loop and make these products as easy to discover and buy as possible.
With our Shoppable Solutions, brands can ease the connection between consumers and purchase-ready options in real time. By streamlining that path to purchase and putting purchase options under consumers’ noses, brands can build trust and visibility, increase conversions, and, ultimately, sell more to more people.
To learn more about Shoppable Solutions, visit https://www.pricespider.com/shoppable-solutions/.
