Tag: Marketing Attribution

Student loans and rising consumer debt are set to impact retail holiday spending in Q4. Here are three strategies retailers can use to boost the Golden Quarter.

Customer acquisition isn’t what it used to be. Back during the “golden age” of advertising (think Mad Men), the goal was to get your product in front of as many people as possible and hope that some of them buy it. Nowadays, there are much more advanced ways of targeting your ideal audience—but there are so many ways to do it that it can get a bit confusing.  Today’s top brands have clear roadmaps for how to consistently acquire customers with as little upfront cost as possible. They’re optimizing their strategies and dialing in on their ideal audiences and channels…

We live in a world of consumer choice, where brands offer more ways than ever to access their products and services.  But in an effort to track the consumer journey and achieve better margins, too many brands are still presenting a single route to purchase online. And by removing steps and customer choice (usually by offering only a direct-to-consumer purchase option), they can inadvertently hurt their chances to make a sale. In this blog, we’ll explain why shoppable media can help solve this challenge for brands and explore a few examples of how it can be implemented. The importance of…

Gone are the days of Mad Men, when brands could use some combination of print, radio, TV, and/or billboards to reach practically every potential customer in existence. Nowadays, there are so many advertising platforms—each with its own unique audience—that it can feel a bit like a game of Whac-A-Mole trying to figure out where to promote your brand and its products. That’s why determining the right balance of marketing channels is crucial to a successful advertising strategy. But of course, finding that balance requires a bit of work. In fact, according to a recent survey by HubSpot, 39 percent of…

In the movie Horton Hears a Who!, based on the famous book by Dr. Seuss, the people of Whoville (a town small enough to fit on a speck on a flower) have to prove their existence before their town is destroyed. After many failed attempts, they eventually use a device called a “Symphonophone” to produce a noise loud enough to let the giant figures around them know that they do, in fact, exist. Standing out as a brand these days can feel much the same—which is why it sometimes takes a little creativity to make sure you’re reaching your potential…