Tag: Product Pages

Everyone likes to be rewarded. After all, how many things we do in life aren’t motivated by the possibility of a reward? When someone works out, they’re rewarded with increased fitness. When people show up at work, they’re rewarded with a paycheck. And when kids cash in 10,000 tickets at Chuck E. Cheese, they’re rewarded with a bouncy ball and a plastic boomerang. (Hey, we didn’t say the reward was always proportional to the work). Since your customers are people, there’s a 100 percent chance they like to be rewarded, too. Which is why a service like Amazon Moments can…

Marketers and brand managers are a bit like paleontologists. No, you’re not digging for dinosaur bones on a daily basis, but ideally you are unearthing valuable insights that help sell products to more customers.  The major challenge? There’s a T-Rex-sized amount of data out there.  Modern digital shelf analytics technology captures more data than ever, and that means business leaders are depending on managers to find ways to glean actionable insights from all the data these tools provide. After all, numbers don’t mean much if you don’t know how to apply them. And with competitors constantly seeking even the slightest…

Let’s kick off an important lesson about product sales with a story about pantyhose. When entrepreneur Sara Blakely started her hosiery company, Spanx, she was determined to get her product in front of as many customers as possible. And after landing a deal with Neiman Marcus to put Spanx products in several of their stores, the young business owner was over the moon. But she quickly realized she had a problem—a visibility problem. The department store was putting Spanx products in the hosiery department, but her target customers were actually shopping in the shoe department and the ready-to-wear department. Not…

Diet fads, DIY shows, fitness gurus, and self-help books. As a species, it’s almost like our brains are engineered to seek improvements over and over again. Sometimes it takes some of us longer to recognize or act on those improvements, but eventually the writing is on the wall and we succumb to the desire to be better. While not all of us are ready to go full keto, become the next Chip and Joanna Gaines, or get heavily into protein like the Liver King, getting to the end result does start with baby steps. We’re going to get you started…

Remember what we were always taught in school? Fail to plan, plan to fail. Turns out the teachers were right: careful planning does make for great success. But most often in real life scenarios, there are some things we just can’t always plan for. You know the drill, you painstakingly put together your five year plan only for life to throw you a curveball. So, long-term success comes from a practice not just of planning but of reacting and adapting.  But even when we do plan, curveballs will ensue. Such is life and such is guaranteed changes in ecommerce and…

Honey! Where are my keys?! We all know the feeling of panic when we are pressed for time and can’t seem to find the ONE thing that USUALLY gets put on the plate near the front door. But for some silly reason, we didn’t put them where they are supposed to go. Now putting your brand’s products in a place where consumers can find them is surely not as absent-minded a process as leaving your keys in your pocket, but imagine if you didn’t have the right methods in place to ensure your products weren’t as difficult to hunt down…

Want to know how well your brand is performing on the digital shelf? These performance indicators will help you relate your metrics to your goals.