Tag: Where to Buy

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Nailing Down Success: Leading Hardware Brand’s Add to Retailer Cart Upgrade Drives Sales Surge for Retailer Partner

BackgroundThe client is a prominent leader in the hardware industry with a strong e-commerce presence. As an existing Shoppable Where To Buy user, they have integrated the tool across product detail pages on their brand website. ChallengeAfter analyzing data from their Shoppable Where To Buy, they saw that their customers displayed high purchase intent. To build on this insight, they decided to collaborate with their most engaged retailer partner to accelerate the path to purchase. Their goal was to simplify the buying process, enabling customers to complete purchases more quickly and with fewer clicks. SolutionBy integrating Add to Cart (A2C)…

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Analyzing Amazon’s EU Performance

As summer hots up, many homeowners are diving into DIY projects, from sprucing up their gardens and outdoor recreation areas to revamping their kitchens and living spaces. This surge in home improvement shopping is reflected in our latest retail report, highlighting trends in consumer behavior and purchasing patterns.

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Summer DIY: Hardware Industry Insights from Our Latest Retail Report

As summer hots up, many homeowners are diving into DIY projects, from sprucing up their gardens and outdoor recreation areas to revamping their kitchens and living spaces. This surge in home improvement shopping is reflected in our latest retail report, highlighting trends in consumer behavior and purchasing patterns.

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Prime Day 2024: Did It Deliver?

Since its inception in 2015, Prime Day has been positioned as one of the biggest shopping days of the year, coming in after the likes of Black Friday and Cyber Monday. As the world continues to shift towards the convenience of online shopping, Prime Day has enabled Amazon to encourage higher rates of purchase as well as increase memberships to its Prime loyalty program.

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PriceSpider Reduces Friction in the Omnichannel Shopper Journey with the Launch of It’s New Local Shopping Experience

Discover how to convert Prime Day traffic into sales with our comprehensive Prime Day Playbook. Learn key strategies like getting retail ready, driving social awareness, leveraging the Prime Day Halo, and optimizing pricing to improve year-over-year performance. Boost your brand’s success with insights from PriceSpider and maximize your ROI during this major sales event.

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The future of CPG is shoppable content

Digital content and ecommerce have been merging for years. Even in the early days of search engines, social media and blogging, our favorite products and retailers were only a few clicks away. But there’s always been a gap between experiencing content and shopping for products. When consumers encountered products they wanted while viewing digital content, they had to leave that content behind to begin the shopping process, often starting with an empty search bar and running into dead ends along the way. Shoppable content addresses that gap, integrating a seamless shopping experience within the content itself. Instead of merely inspiring…

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What Your Prime Day Data is Trying to Tell You

Over this year’s two-day Prime Day event, we were busy crawling the web to gather data and draw insights that can help brands perform better online. How?  Our robust data collection platform crawls thousands of ecommerce sites in real time, gathering information about products, placement, promotion and the buyer’s path to purchase. That data then delivers actionable insights brands can use to optimize the customer experience, drive more purchases and protect their brand integrity across every sales channel.  Here’s what we found over the July 11-12 Prime Day event, and why brands who want to increase conversions should take a…